Home | Articles | Contact Us
ServicesAbout UsContact UsNews

Web Site Strategy Development

designing for success, per your audience


Your web site likely serves many purposes for several different types of people. Have you designed it in a way that maximizes not only your ability to convey your message but, more importantly, satisfies the visitor?

Each visitor that stops by wants to find or discover what is important to them, you know: “what’s in it for me?” Likewise, your visitors are at various stages in their “buying” process. Do you offer paths to messages for each of them? If satisfied with the answers in your message, the visitor ultimately takes the action you want—converting to a lead, a subscription or sale. Improving the user experience where the audience comes first is what we can do for you.

Strategy Development by Assessment
Mercole Online offers web site strategy advice that will serve as your guide to determine the direction needed for improvements. We do this by learning about your business and current online presence. Likewise, Mercole Online can provide leadership to direct internal or external teams in implementation efforts. Typical strategy consulting and assessment services include:
  • Researching and determining target audiences, personas of interest and how to design for them
  • Analyzing and recommending online user experience improvements including navigation schemas, concepts, and target audience concerns
  • Analyzing and recommending content improvements
  • Defining short term and long term website improvement programs
  • Recommending ways to optimize on-page factors for positioning in natural search rankings
  • Working with internal and external team members to implement site objectives
Some of these efforts can involve our web analytics consulting services as well.

To learn how we can help you, contact us now online or by phone at 1.414.355.0813 to discuss your specific needs.
Ready to improve your online presence? Contact us to discuss how we can help.